Call for Speakers: CRIC Future of Qualitative Insights Summit

With the increased reliance on big data for insights, the need to get to the “why” has never been greater. The Canadian Research Insights Council’s Qualitative Thought Leadership Council in partnership with ESOMAR is seeking submissions for CRIC’s Future of Qualitative Insights Summit that will be held at the MaRS Discovery District on May 20th, 2020. The event is targeted to qualitative research consultants and managers/leaders on the client side who rely on insights from qualitative research.

The Council is seeking presentations that showcase the latest applications of qualitative research. We are seeking original presentations on:

  • Applying qualitative research to support Design Thinking
  • Qualitative techniques that go beyond the rational (applying a behavioural science lens)
  • AI powered qualitative – chatbots, robots and more
  • Enhancing the user experience (UX) with qualitative research
  • Using qualitative skills to lead effective public participation consultations and strategic facilitation
  • Other innovative methods, applications and techniques that are driving the future of qualitative

Joint client/agency submissions and client only submissions are highly encouraged.

This is an excellent opportunity for presenters to build their profile as leaders in the evolving field of qualitative research. It will also be an opportunity to network with other leaders in the industry.

To be considered, please submit the following by February 18, 2020 to

Proposed Session Title – A short punchy title that will draw attendees.

Session description – 150-300 words that describes your session. This will be included in the conference program so it should clearly describe your session and attract interest from attendees.

Why should this presentation be included? – We are anticipating receiving many more presentations then we can fit into this one-day summit. Please provide additional information on why it is essential that your presentation should be included.

Your Bio and Photo – Approximately 100 words that includes your name, title and organization’s name.

Presentations should be around 30 minutes in length. We encourage creative approaches that educate and entertain. All submissions will be subject to review by CRIC’s Qualitative Research Thought Leadership Council.

About CRIC

CRIC’s mandate is to develop and approve best practices and standards for market research, analytics and insights; provide effective promotion and advocacy of the industry; serve as a source of information and thought leadership; and be a forum for collective industry action.


ESOMAR is the global voice of the data analytics, research and insights community, speaking on behalf of over 6000 individual professionals and more than 600 companies who provide or commission data analytics and research in more than 130 countries, all of whom agree to uphold the ICC/ESOMAR International Code. The ICC/ESOMAR Code and all ESOMAR guidelines are available on

For more information, visit or contact John Tabone at

#mrx #cmrx #cric #esomar #ux #designthinking #ai

Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (IHUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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