Whether you choose a physical or virtual methodology, we can help you learn how consumers choose products off the shelf. People recognize and choose products by the packaging, including the size, shape, and colour, and not necessarily the brand name. They might not be able to explain why they chose a particular product from the set that was available to them, but they can certainly show you the set of products they did choose.
We have two permanent mall locations in Canada, as well as access to malls across Canada and USA. Our experienced interviewers intercept shoppers to conduct standardized shelf-tests in a highly controlled environment.
If you need to conduct shelf-tests throughout the country, including inaccessible or rural areas, our virtual shelf-test tool might be better solution.
If your study needs to conduct shelf tests in a live environment, our experienced interviewers can accompany pre-recruited and carefully targeted consumers on a their shopping journey.