Sensory Testing Excellence – Transforming Canadian Viewpoint’s Expertise into high quality data 

Launching a new product or enhancing an existing one often involves navigating the challenges of consumer acceptance and strategic market timing. Gathering feedback from your current consumers or desired target market is crucial. In our recent blog post, we investigated various methods that empower brands to listen to their consumers, with sensory testing emerging as a powerful approach. Despite its potential, some brands shy away from sensory testing due to perceived high cost, inaccessibility, and/or complexity. 

However, sensory testing is an investment against market missteps and a key to product success. For over 40 years, Canadian Viewpoint has partnered with a wide range of companies in multiple verticals, refining our services to be holistic, cost-effective, and tailored to each client’s unique needs.  

Why Brands Hesitate

  • Complexity and Cost: Brands often perceive that conducting sensory testing involves multiple partners, making the process seem both complex and costly. 
  • Target Audience Reachability: Reaching the right target audience can be challenging, especially for niche markets or hard-to-reach demographics. Clients might be concerned about the difficulty in bringing the right audiences to a facility or effectively reaching them through at-home testing methods.
  • Logistical Concerns: Brands worry about whether perishable items can be sent to participants’ homes or if they must be tested in a facility. Additionally, there is a perception that logistics will be challenging.

Through decades of experience, we’ve streamlined processes and shipped even the most challenging of products. We have expertly guided our clients through sensory testing from inception to completion, including sourcing hard-to-reach audiences, selecting the optimal methodology, managing logistics, and coordinating seamless execution.  

Demonstration of Our Sensory Testing Process at the CRIC Conference

Last week at The Canadian Research and Insights Council (CRIC) conference in Toronto, we took sensory testing to new heights with an ice cream-tasting experience. Our booth became a hub of excitement as attendees indulged in two different kinds of ice cream.    

Behind the scenes, our dedicated teams orchestrated a seamless sensory testing journey. Our operations team procured the ice cream varieties and meticulously labelled them with unique codes for de-branded unbiased testing. The frozen treats were stored in a freezer to maintain their freshness throughout the event. 

Our programming experts developed a questionnaire that invited participants to share their feedback through surveys, capturing detailed insights into flavour preferences and overall satisfaction. 

To showcase our end-to-end capabilities, our logistics team helped us to demonstrate the precision and care involved in shipping frozen and perishable items. From the packaging materials used to ensure product integrity to the shipping process itself, attendees gained a firsthand glimpse into our logistical expertise. 

23% of participants preferred C25, while the majority, 69%, preferred V91.

Sensory testing is a valuable approach for understanding consumer perceptions of your product and enhancing its appeal. Incorporating feedback from real consumers enables you to refine products and align them with consumer preferences, ultimately driving sales. 

Undoubtedly, the logistics and process of sensory testing require meticulous attention and expertise. Partnering with an experienced provider who offers comprehensive services is crucial for successful testing outcomes. 

If you’re ready to test your product, whether in a controlled facility environment or by shipping samples to consumers’ homes, let’s chat.  

We’d love to hear about your goals and discuss how we can assist you in achieving them! 

Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (IHUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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