About us

Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We pride ourselves on our quality assurance processes that often exceed industry standards. We are long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), as well as corporate members of ESOMAR. As such, you can be assured that your business decisions are based on a foundation of rigorous and ethical data collection.

We are licensed in Canada to conduct cannabis sensory tests under strict protocols approved by Health Canada at our facility located in the Greater Toronto Area (GTA). Looking for sample only? Programming & hosting? Offline or online? Consumer, B2B or Medical? Tabulation, coding or even translation? Trust CVI to seamlessly handle all your data collection needs.

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  • Carol Udell, President and CEO
    Carol Udell
    President and CEO
  • Jason Zweig, Vice President
    Jason Zweig
    Vice President
  • Lisa Wright, Vice President, Strategy and Business Development
    Lisa Wright
    Vice President, Strategy and Business Development
  • Ben Hilleli, Director, Technology and Development
    Ben Hilleli
    Director, Technology and Development
  • Bryon Seale, Programming Manager
    Bryon Seale
    Programming Manager
  • Crystal Tran, Manager, Online Project Management
    Crystal Tran
    Manager, Online Project Management
  • Kim Storer, Vice President, Field Operations
    Kim Storer
    Vice President, Field Operations