Background The rise in survey fraud has posed significant challenges to maintaining data integrity. Market research data is susceptible to fraud, with recent statistics from Greenbook revealing an average fraud rate ranging from 15% to 30%. To address this growing […]
Discover Enhanced In-Facility Research Experience with Canadian Viewpoint – Offering Cost-Effective and Well-Equipped Solutions for Streamlined Data Collection In the post-COVID era, when consumer shopping behaviours are constantly changing, gaining an understanding of your target audience is vital for making […]
There are innumerable qualitative and quantitative research methods to choose from including focus groups, dyads, individual interviews, and boards to questionnaires, transactional analytics, and biometrics. Both can answer questions of who, what, when, where, why, and how so how are […]
Many people at Canadian Viewpoint contributed thoughts and resources to this post including, among others: Alysha Lee, Beth Depatie, Bryon Seale, Carol Udell, Gity Safai, Jason Zweig, Lisa Wight, Marissa Serrattan, Ryan Magder, Sasha Haig, and Wahib Ali. Racism exists. […]
The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so […]
Remember when people made fun of Whole Foods for selling pre-peeled fruit to lazy shoppers. It was only afterwards that critics realized people with disabilities are unable to eat oranges otherwise. Or all the times that people made fun of […]
Justifying the costs of flights and hotels is sometimes difficult. That’s why you need to increase their value by combining them with ethnography field trips. These trips help you broaden your understanding of diverse human cultures so that you are […]
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of […]
With the increased reliance on big data for insights, the need to get to the “why” has never been greater. The Canadian Research Insights Council’s Qualitative Thought Leadership Council in partnership with ESOMAR is seeking submissions for CRIC’s Future of […]
As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of […]
