CRIC Launches Guiding Principles for AI Use in Market Research

The Canadian Research Insights Council (CRIC) announced the release of its Guiding Principles for AI use in Market Research. Developed collaboratively by CRIC’s esteemed AI committee, co-chaired by Jason Zweig, Managing Partner and Vice President of Canadian Viewpoint, these principles establish a new standard for ethical and effective AI practices within the market research industry. 

CRIC’s Guiding Principles for AI use in Market Research encompass essential aspects such as data privacy, bias mitigation, and algorithm transparency. These principles serve as a comprehensive framework for researchers and organizations, outlining the necessary measures to ensure the integrity and reliability of AI-driven insights while prioritizing consumer trust and confidentiality. 

Key elements that companies need to adhere to include: 

Data Privacy: Emphasizing the protection of participant data and adherence to data protection regulations through robust privacy measures. 

Bias Mitigation: Proactively identifying and addressing biases in AI algorithms to prevent skewed research outcomes or unfair participant impacts. 

Algorithm Transparency: Providing clear explanations of AI system operations, data inputs, decision-making processes, and limitations to maintain transparency and accountability. 

By aligning with these principles, companies uphold ethical standards in AI use, benefiting research quality and fostering consumer trust. 

Canadian Viewpoint proudly stands behind these guidelines, ensuring unwavering commitment to ethical practices in AI-driven market research. 

Jason remarked, “These Guiding Principles mark a significant milestone in promoting responsible AI use. I am proud of our collective efforts in shaping these essential guidelines. They reflect our commitment to transparency, fairness, and ethical conduct in leveraging AI for market research.” 

To access the full document and learn more, visit 

Canadian Viewpoint 

Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (IHUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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