Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from the participant. The MRIA, Canada’s marketing research association, has outlined a number of criteria that recruiters must explain to participants before they can take part. Some of these criteria are solely the responsibility of the researcher whereas others are shared with the participant.

Below is a summary of some of those requirements.

Allan_InterviewRecruiters must inform participants:

  1. Source: Where their name was sourced
  2. Voluntary: That their participation is voluntary and they can decline to participate at any time
  3. Confidentiality: That their personal identification will be kept confidential
  4. Honorarium: What the honorarium is and what they are required to do to receive it
  5. Rescreening: That they may be screened again at another time
  6. Recordings: That recordings or transcripts may be made for research purposes only
  7. Viewing: That the sessions may be viewed or listened to by the client
  8. Date: Of the date, time, location, and accessibility of their session
  9. Commitment: The time commitment expected of them

And, in return, participant are responsible for:

  1. Allergies: Informing the researcher about any allergies when asked
  2. Punctuality: Being on time
  3. Authenticity: Participating themselves as opposed to allowing someone else to participate on their behalf
  4. Identification: Bringing identification to the session when requested
  5. Technology: Ensuring they have the technological requirements to participate fully if the session is remote
  6. Materials: Providing materials to the researcher when that is part of the agreement, e.g., photographs of themselves, video recordings, diaries, IP addresses, geo-location

To read all the exact specifications, download the entire code of conduct for qualitative research on the MRIA website. There’s a lot to learn!

We’d be happy to discuss our options for qualitative fieldwork in Quebec and across Canada. Please get in touch!

Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (HUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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