Tag Archives: data collection

How to Optimize Your Online Surveys: Your One-Stop Shop for Streamlined Data Collection with Programming, Hosting, and Self-Serve Features

Canadian Viewpoint is a one-stop market research data collection and fieldwork company with over 40 years of experience. We transitioned to online surveys over two decades ago, embracing the digital era. Over the years, we’ve continually refined and enhanced our […]

Unveiling the Power of CATI in an AI-Driven World  

Market Research is primarily concerned with gaining an understanding of people’s thoughts and opinions. The emergence of Artificial Intelligence (AI) has raised some concerns among industry experts. This is due to the fact that software powered by AI can generate […]

Case Study: Leveraging AI Technology to Combat Survey Fraud 

Background  The rise in survey fraud has posed significant challenges to maintaining data integrity. Market research data is susceptible to fraud, with recent statistics from Greenbook revealing an average fraud rate ranging from 15% to 30%. To address this growing […]

Discover Enhanced In-Facility Research Experience with Canadian Viewpoint

Discover Enhanced In-Facility Research Experience with Canadian Viewpoint – Offering Cost-Effective and Well-Equipped Solutions for Streamlined Data Collection In the post-COVID era, when consumer shopping behaviours are constantly changing, gaining an understanding of your target audience is vital for making […]

Why is Metaverse important? What is the role of market research in the Metaverse?

The Metaverse is a parallel virtual world that has taken on a life of its own. Many brands have ventured into the next iteration of the internet after Facebook CEO and co-founder Mark Zuckerberg in Connect 2021, announced that his […]

Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing

Consumers don’t usually consciously think about their process of picking an item off the store shelf, but market researchers do. Here at Canadian Viewpoint, we conduct shelf testing experiences to understand what drives purchases and intent for many industries. In […]

Celebrating Black History Month: The past, present, and future

Market research hinges on gathering data from a sample population that must represent a diverse audience. When a sample is not representative, it can lead to incorrect results and has ethical consequences. For the past 40+ years, we have ensured […]

Embracing Every Identity to Develop a More Inclusive Culture

Diversity, Equity, and Inclusion “DEI” is not an HR department’s initiative anymore. Over the past year, the Black Lives Matter movement shone a light on inequalities and injustice all around the world and has prompted companies to reevaluate DEI. It is not enough to […]

Case Study: Burnout and distress among physicians, nurses, and health care professionals

Even prior to the COVID pandemic, burnout and distress have had negative impacts on physicians, nurses, healthcare professionals and the treatment they provide. Understanding these impacts is key to making positive change and improving healthcare services. This study, by Barry […]

It’s a new dawn, it’s a new day, it’s a new research plan

What’s your plan for 2021? Pick up the pieces and try to somehow recover from 2020? Dive full steam ahead into anything and everything that comes your way in 2021? The best plan of action is probably a bit of […]