Love it or hate it, Canada is famous for poutine, that ooey gooey concoction of piping hot gravy, thick-cut French fries, and fresh curd cheese. (Canadians know you have to use fresh curd cheese, the kind that was made this […]
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, […]
From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You […]
Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from […]
By Kim Storer Some Canadian statistics are pretty easy to guess especially if you’re a resident. Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. […]
