Discover Enhanced In-Facility Research Experience with Canadian Viewpoint – Offering Cost-Effective and Well-Equipped Solutions for Streamlined Data Collection
In the post-COVID era, when consumer shopping behaviours are constantly changing, gaining an understanding of your target audience is vital for making informed strategic decisions. Whether it’s developing a new product or launching a marketing campaign, businesses need to have a deep understanding of their audience’s wants, needs, and preferences to succeed.
To gain this understanding, businesses often turn to qualitative and quantitative research. Qualitative research provides in-depth insights into people’s beliefs and behaviours, while quantitative research uses statistical analysis to measure and quantify those beliefs and behaviours. Together, these two research methods provide a comprehensive view of the target audience.
While qualitative research is a valuable method for gaining insights into target audiences, it can also be costly due to the time, effort, and resources required to plan, conduct, and analyze research studies. However, businesses can explore alternative approaches and careful planning to reduce costs and still obtain valuable insights.
For more than four decades, Canadian Viewpoint has collaborated with Fortune 500 companies and boutique market research firms worldwide, delivering cost-effective and cooperative quantitative and qualitative data collection and fieldwork solutions. Throughout the years, we’ve taken steps to make our services more cost-effective and tailored to each client’s unique needs.
At our facilities in the Greater Toronto Area (GTA) and Montreal, we offer a range of in-person services designed to provide clients with a convenient and well-equipped environment for conducting research. In addition, we have in-house capabilities to mix our methodologies to offer unique services to our clients. For example, we employ a virtual call centre of over 60 seats with access to hard-to-reach and niche audiences, and we often leverage our interviewing team to support recruiting and conducting qualitative and in-person interviews.
After years of conducting in-person research, we have equipped our facilities with all the necessary amenities, and we have identified the most cost-effective requirements to ensure project success. We offer custom configuration options for taste test studies and provide access to high-speed wireless Internet connections, as well as audio and video equipment. We also offer multiple private rooms of varying sizes that can be customized to fit the needs of both clients and respondents, with access to a wide selection of refreshments, including juices and water.
Our facility is beyond just a rental room, our skilled staff collaborates closely with our clients to assist them in achieving their desired outcomes. By actively listening and engaging with our clients, we gain a thorough understanding of their requirements, enabling us to offer tailored services that effectively address their needs. We have extensive experience conducting in-home and in-facility usage, product, and package tests across Canada and the USA. Our experience allows us to proactively identify the potential challenges and mitigate before they become a concern. We can pack and ship a variety of products to consumers for testing in their own homes, including frozen and perishable products, as well as fragile and bulky products. In addition, we are licensed to conduct cannabis sensory tests under strict protocols approved by Health Canada in our facility. Our experienced and trained staff direct and supervise participants to taste, smell, and feel cannabis products (smoking, edibles, beverages, etc).
HUTS, SENSORY AND PRODUCT TESTS
IN-HOME USAGE TESTS
We have the internal capability to package and mail products to consumers for testing in a natural environment.
- Allow respondents to test products in their natural environment, with the tools, implements, furnishings, and appliances they would normally use
- Learn how household members of different ages, genders, and backgrounds experience the product
- Learn who actually uses the product, how they are used, and with what other products they are used
- Combine with mobile surveys for in-the-moment reactions and feedback
IN-FACILITY TESTS
We conduct pre-recruited consumer groups in a controlled environment in our two permanent mall locations in Toronto and Montreal for quantitative tests. We have a capacity of 25 respondents per research session.
- Ensure the consistency of your product presentation
- Ensure the security of confidential products, apps, and websites
- Test risky, rare, difficult, or expensive to mail products
LOGISTICS
We assist our clients in determining the most effective method for delivering products to consumers, whether physical delivery via mail is preferred, utilizing a coupon, or through pick-up at one of our central locations.
- We receive, package, label, and mail a wide assortment of standard and awkwardly shaped and sized products for testing
- We ensure perishables, consumables, and fragile products are handled promptly and safely
- We prepare and collect product evaluations and summarize them for you using an easy-to-read dashboard
RECRUITMENT
We source high-quality targeted audiences through our proprietary and validated consumer and medical panels, or we can also recruit from your client/customer list.
- Our proprietary panel is double opt-in, bilingual, ID-validated, PIPEDA-compliant, and actively managed comprising over 300,000 unique members
- Leverage our mall intercept solutions or recruit to a central location for in-facility tests
With over four decades of experience in qualitative, quantitative, and fieldwork research, we provide customized and affordable data collection and fieldwork solutions, which include in-person services, virtual call centers, in-home usage tests, sensory and product tests, and in-facility tests. We possess vast expertise in this field, and our validated consumer panel enables us to offer businesses access to validated consumers and targeted audiences for their research requirements.
Let us handle your qualitative recruitment, incentives, and logistics so you can connect on a more personal level with your customers. Ask us how!
