.
Obviously, consumers like your package, your product, your service.
The brand manager said consumers like it.
It’s impossible to prove consumers don’t like it.
Consumers obviously don’t hate it.
Sales are increasing so consumers must like it.
Besides, everyone pretty much agrees it’s a good product.
Fallacious arguments abound but until you have hard data from questionnaires, individual interviews, focus groups, telephone interviews or some other reliable data source to support an argument devoid of fallacies. Until you have that data, you simply can’t know the truth.
At least, you can’t know the perceived truth.
.
You might like to read these:
Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offline, online, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sample, programming and hosting, mall intercepts, central location recruitment, mystery shopping, in-home usage tests (HUTS), sensory testing, shelf testing, computer-assisted telephone interviewing (CATI), Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.
