Download Our New eBook: Your Plain Language Guide to In-Home Product and Package Tests

Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!)

Or when to use an IHUT vs Cental Location Testing?

Or how many extra products to request when you’re running an IHUT?

As with most research methodologies, a lot of details go into making a project successful. That includes knowing both the advantages and disadvantages of each potential methodology. It includes knowing the basic processes, the current trends, and all the nitty gritty details of project management and production.

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To help you plan a bit better and feel more comfortable with launching IHUTs, product tests, and package tests, we’ve created “Your Plain Language Guide to Product and Package Testing.” It’s free and you can download it without registering.

And when you are ready to get into the nitty gritty details, feel
free to ask us anything! We’ve tested fresh, frozen, and fragile products all across Canada and can help you conduct a successful product test.

We are your Canadian product test experts!

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With nearly 40 years of experience, Canadian Viewpoint is a field and data collection company that specializes in English and French offline and online services. We offer sample, programming>, hosting, mall intercepts, pre-recruits, central location recruitment, mystery shopping, site interviews, IHUTs, sensory testing, discussion boards, CATI, facial coding, and other innovative technologies. Learn more about our services on our website. Canadian Viewpoint is a founding board member of CRIC (Canadian Research Insights Council) and named on both the 2019 GRIT Top 50 list of Emerging Players and Women in Research shortlist for Best Places to Work.

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Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (IHUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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