By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has […]
8% of Americans have difficulty lifting or grasping. 8% of Americans have a vision impairment. 15% of Americans have a cognitive, mental, or emotional impairment. In total, about 19% of Americans and 22% of Canadians have a disability. These staggering […]
Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs Cental Location Testing? Or how many extra products to request […]
Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go […]
It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 […]
DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results […]
A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, […]
Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s […]
What is a snowball sample? As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm […]
