Sampling Is Easy


Sampling is really easy.

You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to answer questions on the go or have to remember everything until they get home in 9 hours.

Oh, and you also need to fully understand your research objectives. Whether the insights you seek are readily available to the conscious mind and available through direct questioning or need to be elicited through implicit techniques that will leave your participants questioning your procedures.

Also don’t forget to think about which demographics are more or less likely to enjoy participating in research. Or have the time to participate in research. Or have sufficiently few distractions that they can participate in research.

But other than those and a few other things, sampling is really easy.

You might like to read these:

Follow us on Twitter or Linkedin, or sign up for our newsletter.


Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (HUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

Follow us on LinkedInInstagram, & Twitter and sign up for our newsletter to stay updated with the latest industry insights and news.

This entry was posted in Market Research and tagged , , , , , , , , . Bookmark the permalink.