What is the CRIC Pledge to Canadians?

Your voice counts!

By participating in marketing, social, and public opinion research, your opinions help influence the things that matter most to you. This includes government policies and programs and the development of products and services that better meet your needs. We recognize that your continued participation and willingness to share your opinions is based on trust and respect.

When you participate in research offered by our firm or any company that is a member of the Canadian Research Insights Council (CRIC), you can expect that:

  1. Your personal information and identity will be kept confidential.
  2. You will never be sold anything or asked for money.
  3. You will never be pressured or influenced on how to answer any questions.
  4. Your decision to not participate or to discontinue your participation will be respected.
  5. You will be provided with details of any compensation offered for your participation if applicable.
  6. You can verify that research you are invited to participate in is legitimate using CRIC’s Research Verification Service. A CRIC Research Verification Service code will either be provided in the invitation or upon request.
  7. You will be informed of the name of the research company and the purpose of the research.
  8. You will be given the approximate time required to participate in the research.
  9. You will be informed in advance if the interview will be recorded or if additional information such as your location will be collected and of the purpose for collecting that information.
  10. You will be contacted at reasonable times and, where possible, you will be offered to be re-contacted at a time that is more convenient.

We welcome your feedback on our research. Feedback on any CRIC member company can be provided through the CRIC Research Verification Service.

You are invited to download the pledge from the Canadian Viewpoint website or the Canadian Research Insights Council’s website.

About CRIC

”CanadianThe Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics and insights profession both domestically and globally. CRIC represents the highest standards, ethics and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action. Canadian Viewpoint is a proud founding member of the Canadian Research Insights Council.

Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (HUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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