CRIC Webinar to Confront Exclusion and Racism in Canada’s Research & Insights Industry

The recent tragedies in the United States and Canada have again demonstrated the need to address the inequalities that persist in our society. As an industry focused on collecting and analyzing data, we know firsthand that more needs to be done to increase equity for all, including the Black community and Indigenous Peoples.

CRIC condemns racism and discrimination in any form and believes our industry has an important role to play in pushing for progress. We must support research that informs the public and key stakeholders on the need for change. We must also ensure that all research and analytics consider potential biases so that the insights we produce are fully reflective of society. We must be exemplars of best practices in promoting diversity and inclusion in our companies and workplaces.

CRIC is hosting the webinar, Confronting Exclusion and Racism in Canada’s Research & Insights Industry, on July 22nd from 12pm-1pm Eastern Daylight Time to highlight the need for change and to encourage the dialogue and action that is required to end racism and the systemic bias that Black people and other racialized groups experience in Canada. The webinar will feature Marva Wisdom, Director of Community Engagement and Outreach of the Environics Institute’s Black Experience Project, a groundbreaking research study that explored the “lived experience” of the Black community in the GTA. It will also include a panel of professionals from our industry: Lisa Wright from Canadian Viewpoint, Laarni Paras from Sklar Wilton & Associates, Raymond Armstrong, and Donald Williams, Data Strategist.

Register today for this webinar to:

  • gain insight into the overt and systemic racism facing the Black Community and other racialized groups in Canada
  • learn about the action that individuals and companies can take to do their part to confront racism and promote diversity and inclusion

CRIC sees this webinar as an important first step and we recognize that there is much more to do. We are developing additional ways to commit our industry to the action that is needed to enhance diversity and inclusion in our industry. If you would like to be involved and/or have ideas to share, please contact John Tabone, CRIC’s Chief Administrative Officer at

Unable to attend live? Register now and you will be sent a link to the recording following the webinar.

About CRIC

The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics and insights profession both domestically and globally. CRIC represents the highest standards, ethics and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action.

For more information, visit or contact John Tabone at

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Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (IHUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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