CanView Newsletter: May 2019


Hi readers,

As board members of CRIC, the Canadian Research Insights Council, we’re pleased to share that CRIC is endorsing a certification program for Canadian researchers. The Certified Analytics and Insights Professional (CAIP) designation will allow skilled individual researchers to demonstrate their commitment to high standards and ethics of practice within Canada.  More news will be forthcoming so watch for that.

And this month on our blog, we’ve tackled how to design telephone interviews that generate top quality data, and because there is a yin to every yang, we also covered the advantages of qualitative research as well as the disadvantage of qualitative research. We hope you find those posts helpful.

As always, if you’d like to chat about potential projects, please feel free to get in touch with us.

Until next time,
Carol, Jason, and the entire CanView team
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Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (IHUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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