CRIC Statement in response to news that MRIA has been re-launched

March 27, 2019, Toronto – Members of CRIC may have received news today that a small group of individuals including executives from Mainstreet Research and Campaign Research have purchased the intellectual property assets of the former MRIA.

The CRIC board does not endorse this new initiative and believes it will only result in confusion in the marketplace and with regulators.

CRIC is committed to pursuing its mandate of being the standard-bearer for world-class research in Canada. We will continue to promote and advocate for the industry and ensure that CRIC members benefit from the clear recognition by Canadians, regulators and users of research that the CRIC brand stands for the utmost highest quality in research.

We are extremely proud of our accomplishments over the last eight months since MRIA’s bankruptcy and the overwhelming support we have received from across industry. CRIC members currently represent most of the former Gold Seal members, and we will soon be growing our membership to include other corporate members as well as an additional “industry partner” category of members that includes academia, research buyers and media.

We will also soon be launching a modern registration system for survey projects. Plans are also well underway for a new market research designation for individual practitioners, which we will announce in the coming weeks.

CRIC has cemented important partnerships with globally-recognized organizations such as ESOMAR and Market Research Institute International (MRII), which adds greater depth to CRIC in terms of its standards, global reach and network for members.

About CRIC: CRIC’s mandate is to develop and approve market and research standards and supportive programs; provide effective promotion and advocacy for the market and insights research industry; serve as a source of information for the industry; and be a forum for collective industry action.

CRIC Board:

Gary Bennewies, President and CEO, Ipsos Canada Chuck Chakrapani, President, Leger Analytics Ed Gibson, President, CRC Research Frank Graves, President, Ekos Research Associates  
Jean-Marc Léger, President, Leger 360 Don Mills, Chairman and CEO, Corporate Research Associates Nik Nanos, Executive Chairman, Nanos Research Carol Udell, President, Canadian Viewpoint Barry Watson, President and CEO, Environics Research

For more information, visit or contact Greg Jodouin, Government Relations at

Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (HUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

Follow us on LinkedInInstagram, & Twitter and sign up for our newsletter to stay updated with the latest industry insights and news.

This entry was posted in Market Research and tagged , . Bookmark the permalink.