After watching WIRe events take place around the world for 12 years, it was very exciting to be a part of the launch in Canada as a sponsor. We’d like to thank WIRe for the great work they do championing diversity in the marketing research industry by arming women with the tools to develop professionally, build connections, and stay inspired. And, we’d like to thank Barb Paszyn from Sklar Wilton for the great job she did in leading this initiative.
Our full-house included 40 researchers from 28 different companies. And, we enjoyed the company of research fans from every background – students, analysts, managers, directors, presidents, and founders!
Needless to say, a wonderful time was had by all, and we look forward to the next event!
You might like to read these:
- Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property
- Conducting research is easy… if you understand hundreds of cognitive biases!
- 9 Essential Checks for a Questionnaire Pilot Test
- 7 ways to reduce your research costs
With nearly 40 years of experience, Canadian Viewpoint is field and data collection company that specializes in English and French offline and online services. We offer sample, programming, hosting, mall intercepts, pre-recruits, central location recruitment, mystery shopping, site interviews, IHUTs, sensory testing, discussion boards, CATI, facial coding, and other innovative technologies. Learn more about our services on our website. Canadian Viewpoint was an MRIA Gold Seal corporate member for more than ten years.
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