August 20, 2017, Markham: Lisa Wright has joined the Markham office of Canadian Viewpoint team as Director, Business Development.
In this role, Lisa will be responsible for guiding existing and new clients through online and offline research methodologies available to them as well as quantitative and qualitative data collection options. She will also help Canadian and US clients best meet their research objectives by delivering high quality datasets and impactful dashboards.
Lisa Wright brings to the Canadian Viewpoint team a wealth of knowledge gathered from more than 20 years of experience in marketing research. At Research Now, Lisa managed a multi-million dollar client portfolio of online research becoming an expert in managing and advising clients on sample, survey, and research design. Later, at Cido Research, Lisa honed her research and design skills in both online and offline methodologies including IDIs, focus groups, face-to-face, CATI, and online questionnaires.
“Lisa’s extensive experience with online and offline methods in the Canadian and US market will be a great asset,” says Jason Zweig. “We specialize in handling unique research projects that often incorporate complicated logistics such as IHUTs and brand activation, and Lisa’s in-depth knowledge of these data collection tools will allow her to ease clients through the process.”
Canadian Viewpoint is an MRIA Gold Seal field and data collection company that specializes in English and French Canada. Our offline and online services include sample, programming, hosting, mall intercepts, pre-recruits, central location recruitment, mystery shopping, site interviews, IHUTs, sensory testing, discussion boards, CATI, facial coding, and other innovative technologies. Learn more about our services on our website.
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Jason M. Zweig,Vice President