Press Release: Lisa Wright Joins Canadian Viewpoint Inc as Director, Business Development

Canadian Viewpoint, market research, data collection, fieldwork, IHUTPRESS RELEASE

August 20, 2017, Markham: Lisa Wright has joined the Markham office of Canadian Viewpoint team as Director, Business Development.

In this role, Lisa will be responsible for guiding existing and new clients through online and offline research methodologies available to them as well as quantitative and qualitative data collection options. She will also help Canadian and US clients best meet their research objectives by delivering high quality datasets and impactful dashboards.

Lisa Wright brings to the Canadian Viewpoint team a wealth of knowledge gathered from more than 20 years of experience in marketing research. At Research Now, Lisa managed a multi-million dollar client portfolio of online research becoming an expert in managing and advising clients on sample, survey, and research design. Later, at Cido Research, Lisa honed her research and design skills in both online and offline methodologies including IDIs, focus groups, face-to-face, CATI, and online questionnaires.

“Lisa’s extensive experience with online and offline methods in the Canadian and US market will be a great asset,” says Jason Zweig. “We specialize in handling unique research projects that often incorporate complicated logistics such as IHUTs and brand activation, and Lisa’s in-depth knowledge of these data collection tools will allow her to ease clients through the process.”

Canadian Viewpoint is an MRIA Gold Seal field and data collection company that specializes in English and French Canada. Our offline and online services include sample, programming, hosting, mall intercepts, pre-recruits, central location recruitment, mystery shopping, site interviews, IHUTs, sensory testing, discussion boards, CATI, facial coding, and other innovative technologies. Learn more about our services on our website.

Media Contact

Jason M. Zweig,Vice President


Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (IHUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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