Our Commitment to High Research Standards and Ethics

Yesterday, the MRIA, Canada’s marketing research association, emailed its membership to say that it would cease day to day operations effective July 31, 2018 due to its current financial situation.

The news has been reported in formal channels including the CBC, the Globe and Mail, and iPolitics, as well as by Research Live in the UK. Reaction has since been heard from leaders of several of the largest research organizations in Canada.

We are disappointed to learn this news as the MRIA has worked hard to promote standards and ethics within the market and social research community, and serve as legislative advocates within Canadian and globally. As Gold Seal members, Canadian Viewpoint benefited greatly from their work and we recognize the importance of and need for it.

Standards and ethics have always been of utmost importance to our team. With or without the MRIA, we remain committed to providing the same high standards of conduct and quality of service that we always have. Our clients and colleagues can continue to expect our best work as they always have.

We are encouraged by the engagement we’ve seen in social media over the last day as people have learned the news and expressed their concerns. It is clear that standards of quality and ethics are important to research providers and buyers in Canada. We look forward to participating in the building and growth of a new association that reflects the needs of researchers in Canada.

Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offlineonline, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sampleprogramming and hostingmall interceptscentral location recruitmentmystery shoppingin-home usage tests (HUTS)sensory testingshelf testingcomputer-assisted telephone interviewing (CATI)Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.

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