As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of […]
Even though artificial intelligence has been a topic of interest for more than fifty years, it’s only been in the last few years that experts have made giant leaps in progress that have been really noticed or appreciated by non-experts. […]
Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the […]
Data tables can be intimidating. A questionnaire of moderate length can have hundreds of columns and thousands of rows to wade through. At the same time, tables generally incorporate extremely valuable features that save researchers a lot of time. But […]
When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and […]
Research access panels are often the perfect way to gather opinions from hundreds or thousands of people from across the country. People have already consented to be contacted and share their opinions about a variety of topics, and they feel […]
8% of Americans have difficulty lifting or grasping. 8% of Americans have a vision impairment. 15% of Americans have a cognitive, mental, or emotional impairment. In total, about 19% of Americans and 22% of Canadians have a disability. These staggering […]
Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs Cental Location Testing? Or how many extra products to request […]
The term Design Thinking can be intimidating. You’ve probably heard it used in lofty, high level terms times by highly creative people. But Design Thinking isn’t just for creative people building innovative new products. It’s an extremely relatable way of […]
Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and […]
