Tag Archives: innovation

Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a […]

Pink Toast and Other Top Market Research Posts from 2018

In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new […]

Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list. Flexitarian. As it sounds, flexitarian is a flexible diet. Followers […]

From Brand Seller to Brand Producer: Amazon is betting on its own branded products

What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags? The link isn’t obvious. They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon. […]

Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Remember these? Google Glass. The most amazing, smartest glasses ever made. Touted as a hands-free device for hands-free workers, they’re the ugliest pair of glasses you’ll ever own. Unless, of course, you’re wearing a pair held together with electrical tape. […]