In this insightful article, we delve into the evolving role of Artificial Intelligence (AI) in market research, based on findings from Canadian Viewpoint’s industry survey. We examine current AI adoption in survey design and analysis, alongside professionals’ views on AI’s potential to either increase or decrease fraud risks. The article highlights critical trends and concerns, offering a comprehensive overview of AI’s growing impact on market research integrity and practices. Read more >
In the realm of Market Research, where data fuels decision-making, the looming threat of Survey Fraud poses a crisis. Continuous assaults by fraudsters compromise the integrity of research data, risking the accuracy and reliability of insights crucial for business progress. Traditional anti-fraud methods prove insufficient, leaving the industry vulnerable. Canadian Viewpoint embarked on a mission to revolutionize market research, focusing on verifying respondent identity and ensuring high-quality data.
Exacerbated by the pandemic, fraud spiked 20% in 2020 as digital behaviour shifted. According to Greenbook, new data shows on average, 15% to 30% of market research data is fraudulent. Market research fraud is not a new phenomenon, and it […]
