Tag Archives: survey fraud

Decoding the Future: Explore AI Adoption and Fraud Impact in Market Research

Decoding the Future: Explore AI Adoption and Fraud Impact in Market Research

Posted on December 19, 2023

In this insightful article, we delve into the evolving role of Artificial Intelligence (AI) in market research, based on findings from Canadian Viewpoint’s industry survey. We examine current AI adoption in survey design and analysis, alongside professionals’ views on AI’s potential to either increase or decrease fraud risks. The article highlights critical trends and concerns, offering a comprehensive overview of AI’s growing impact on market research integrity and practices. Read more >

Canadian Viewpoint Premium Sample – Explore our Canadian proprietary panel and strategies on how to detect and prevent fraud  

Canadian Viewpoint Premium Sample – Explore our Canadian proprietary panel and strategies on how to detect and prevent fraud  

Posted on November 22, 2022

Exacerbated by the pandemic, fraud spiked 20% in 2020 as digital behaviour shifted. According to Greenbook, new data shows on average, 15% to 30% of market research data is fraudulent. Market research fraud is not a new phenomenon, and it […]