Tag Archives: small group

The link between accessibility and growing your brand

The link between accessibility and growing your brand

Posted on October 30, 2019

8% of Americans have difficulty lifting or grasping. 8% of Americans have a vision impairment. 15% of Americans have a cognitive, mental, or emotional impairment. In total, about 19% of Americans and 22% of Canadians have a disability. These staggering […]

How to write open-ended questions that lead to actionable insights

How to write open-ended questions that lead to actionable insights

Posted on October 4, 2019

Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and […]

Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

Posted on January 19, 2018

The GRIT report is a tracker conducted by GreenBook to better understand the status of the marketing research industry. It reports on the use of emerging research methods, traditional research methods, how research is used, and how researchers go about […]