Tag Archives: shelf testing

Why is Metaverse important? What is the role of market research in the Metaverse?

Why is Metaverse important? What is the role of market research in the Metaverse?

Posted on June 7, 2022

The Metaverse is a parallel virtual world that has taken on a life of its own. Many brands have ventured into the next iteration of the internet after Facebook CEO and co-founder Mark Zuckerberg in Connect 2021, announced that his […]

Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing

Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing

Posted on May 5, 2022

Consumers don’t usually consciously think about their process of picking an item off the store shelf, but market researchers do. Here at Canadian Viewpoint, we conduct shelf testing experiences to understand what drives purchases and intent for many industries. In […]