Tag Archives: sampling

What is a Booster Sample in Marketing Research Studies and When Should You Use One?

  “Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of […]

Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?

Research access panels are often the perfect way to gather opinions from hundreds or thousands of people from across the country. People have already consented to be contacted and share their opinions about a variety of topics, and they feel […]

Are your research screeners kicking out the most insightful questionnaire participants?

We know who our target research audience is. Or do we? Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already […]