Tag Archives: interview

When is a mall-intercept the best market research methodology?

When is a mall-intercept the best market research methodology?

Posted on October 10, 2017

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are […]

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Posted on October 3, 2017

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting. If you’ve ever visited a mall (and there are […]