Tag Archives: sample size

Client Showcase: Van der Pop’s Women and Weed Survey

In a few short months, cannabis will be legal for personal use in Canada.Given that cannabis is literally a brand new category in our country, we have much to learn about who to market to, and how to market to […]

What sample size do I need for my market research questionnaire?

The question is simple but the answer is complicated. I hope you’ll read through the entire post but you can jump to the bottom if you’re in a hurry for an answer. First, let’s understand the components that contribute to […]