Tag Archives: recruitment

Why would anyone use a biased snowball sample for legitimate research?

What is a snowball sample? As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm […]

4 Things to Consider When Choosing the Right Qualitative Research Recruiter

From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next […]

Are your research screeners kicking out the most insightful questionnaire participants?

We know who our target research audience is. Or do we? Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already […]

Should I worry if a focus group participant contradicts themselves?

Though their use has somewhat declined given the arrival of the accessible internet, focus groups are still a very much needed tool in the market researchers toolkit. Indeed, based solely on a Google Trends chart, we’ve relied on them quite […]

What products work well for the IHUT research methodology?

By Kim Storer Your imagination is the limit! While IHUTs are not recommended for very expensive or confidential products, consumers can test nearly anything in the comfort of their own home. Consumables: It doesn’t matter if a product needs to […]

What are the disadvantages of the IHUT research methodology?

By Kim Storer It’s a bit difficult to list out the disadvantages of IHUTs as the advantages are so abundant. But, even the best of products aren’t always best for IHUT testing. Let’s consider some reasons why you might choose […]

What are the advantages of the IHUT research methodology?

By Kim Storer Market researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits. Touchy feely products: […]

How high will you climb to measure your brand activation?

By Jason Zweig This article originally appeared on the Canadian Viewpoint blog. What do you call a 120-foot tall rock climbing wall in the middle of New York city’s Times Square? Why naturally, it’s a brand activation for Toyota Rav4, […]

What exactly is the IHUT research methodology?

By Kim Storer If you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound […]

Stories from the Research Field Director: It’s raining turkey jokes!

Stories from the Research Field Director: It’s raining turkey jokes! Read more >