Tag Archives: open-end

Market Research Myths: Market research is questionnaires

Market Research Myths: Market research is questionnaires

Posted on July 6, 2018

This is a fortunate myth! Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their […]

Market Research Myths: Public data offers everything we need

Market Research Myths: Public data offers everything we need

Posted on June 29, 2018

Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait […]

Communication isn’t a carefully crafted questionnaire

Communication isn’t a carefully crafted questionnaire

Posted on June 28, 2017

By Jason Zweig          How much do you like this product? 2 out of 5          How likely are you to recommend this product? 5 out of 5          How satisfied […]