If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done. People come prewired with literally hundreds of cognitive […]
There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. […]
Consumers don’t usually consciously think about their process of picking an item off the store shelf but market researchers do. Shelf-tests help researchers better understand that process, particularly when the consumer decision seems arbitrary or illogical. This type of research […]
Packaging is all around us. From cans of soup on shelf stores, to taco plates at the food court, and home meal kit deliveries, you can’t avoid packaging. Though the basic premise remains the same from year to year, people’s […]
What is a snowball sample? As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm […]
From focus groups to individual interviews and every qualitative technique in between, once you’ve decided that conducting qualitative research is the best option to solve your research problem, choosing a recruiter who will best suit your needs is the next […]
Though their use has somewhat declined given the arrival of the accessible internet, focus groups are still a very much needed tool in the market researchers toolkit. Indeed, based solely on a Google Trends chart, we’ve relied on them quite […]
As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are […]
Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting. If you’ve ever visited a mall (and there are […]
Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from […]
