Tag Archives: impact of data quality

Rigor vs Results: How to give your client disappointing market research results

It’s a situation every market researcher dreads. The results of your research study suggest your client’s Sales will plummet New product concept is a failure Amazing innovation isn’t innovative at all Engagement strategy isn’t resonating with consumers New leadership isn’t […]

Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports

Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through […]