Tag Archives: IDI

It’s not easy to write a questionnaire and this is the proof

If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of […]

It’s A Matter of Life or Death: Applications of Medical Market Research

Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences. Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both […]

How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great […]

Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, […]

Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go […]

Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 […]

Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager. In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects […]

From Brand Seller to Brand Producer: Amazon is betting on its own branded products

What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags? The link isn’t obvious. They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon. […]

Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Remember these? Google Glass. The most amazing, smartest glasses ever made. Touted as a hands-free device for hands-free workers, they’re the ugliest pair of glasses you’ll ever own. Unless, of course, you’re wearing a pair held together with electrical tape. […]

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an […]