Tag Archives: data quality management

Rigor vs Results: How to give your client disappointing market research results

Rigor vs Results: How to give your client disappointing market research results

Posted on March 5, 2019

It’s a situation every market researcher dreads. The results of your research study suggest your client’s Sales will plummet New product concept is a failure Amazing innovation isn’t innovative at all Engagement strategy isn’t resonating with consumers New leadership isn’t […]

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

Posted on June 20, 2017

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]