Tag Archives: data quality management

Rigor vs Results: How to give your client disappointing market research results

It’s a situation every market researcher dreads. The results of your research study suggest your client’s Sales will plummet New product concept is a failure Amazing innovation isn’t innovative at all Engagement strategy isn’t resonating with consumers New leadership isn’t […]

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]