Tag Archives: Centerpoint Mall

Getting to know all about you: An introduction to the Shop-Along research methodology

Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment […]

The impact of Quebec and Ontario demographic differences on research design

By Kim Storer Some Canadian statistics are pretty easy to guess especially if you’re a resident. Though we may generalize and say that Ontario and Quebec are about the same size, the population of Ontario is actually about 70% larger. […]