Real people, Real Solutions, Real Data
Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We pride ourselves on our quality assurance processes that often exceed industry standards.
We are long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), corporate members of ESOMAR, and we proudly signed the Global Data Quality Excellence Pledge, reinforcing our commitment to upholding the highest standards in market research.




We are licensed in Canada to conduct cannabis sensory tests under strict protocols approved by Health Canada at our facility located in the Greater Toronto Area (GTA). Looking for sample only? Programming & hosting? Offline or online? Consumer, B2B or Medical? Tabulation, coding or even translation? Trust CVI to seamlessly handle all your data collection needs.
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Data Quality vs. Data Integrity: Why You Need Both for Reliable Research
In market research, we talk a lot about “clean” data, but not... Read More -
Power of Booster Samples in Market Research: An Insider Interview with Bryon Seale and Dominick Jia
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Best Practices for Recruiting from a Client-Supplied List
Recruiting participants for market research projects requires careful planning and strategic execution.... Read More